The Story of

AREDS

A cautionary tale in nine short chapters.

Ages: board-certified

The narrator is still in the studio. Reads along in silence for now.Best with sound on.

Chapter 1

A Quick Warning

Quick warning. This won’t sound like the other presentations. No “game-changing.” No “synergy.” No arrow going up and to the right. Just one story, about a bottle of eye vitamins.

Chapter 2

Tuesday, 2:15

Tuesday, two-fifteen. Your patient, Linda, has macular degeneration. You tell her exactly what to take: an AREDS formula. And why. She nods. She means it. She really does. Then she walks out the door.

Chapter 3

The Bottle with the Eyeball

By the parking lot, “AREDS” has become “that vitamin with the letters.” By Friday, she’s ordered something from a website that also sells garden hoses. It has an eyeball on the label. Six months later you ask, “Are you still taking your AREDS?” And Linda says, “The one with the eyeball on it!” It is not the AREDS. Familiar?

Chapter 4

A Plumbing Problem

That’s not a Linda problem. It’s a plumbing problem. Your advice was good. It just had nowhere to go.

Chapter 5

Somewhere to Go

Doc2Home by Lunovus is somewhere to go. You recommend it. Your team signs the patient up in about forty-five seconds. The product goes to their home, the refills keep coming, and it all runs under your practice’s name. Not the garden hose website’s. You don’t have to stock every future bottle. And nobody has to become a salesperson. You already did the hard part. You knew what she needed.

Chapter 6

The Options (Skipped)

Now, there are options. Several ways to enroll. Four ways to pay. If your EHR runs in a browser, a tool called EnrollPRO can fill in the patient details so your team only has to check them. We could walk you through every one. Around option three, you’d start checking your phone. So we won’t. They’re all in the menu up top, for the one person in every practice who actually reads the manual.

Chapter 7

The Charts Stay Home

And no, your charts aren’t going anywhere. EnrollPRO reads them right there on your computer. Nothing clinical goes to our servers, or to any outside AI service.

Chapter 8

Yes, There’s Money in It

Yes, there’s money in it. You set the patient price, your profit is that price minus our wholesale price, and you’re paid by direct deposit or check. There’s a calculator at the top for people who enjoy that. We won’t read it to you. You know how multiplication works.

Chapter 9

Home

Your advice was never the problem. Getting it home was.

The End.

Doc2Home by Lunovus.Your recommendations, your patients, your practice.

205-969-8500